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Melody McKinnon posted a blog post

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Melody McKinnon posted a blog post

Blogging to Build Trust in your Pet Food Brand

There are many benefits of having a brand blog, from search engine optimization to defining your corporate identity.  For the pet food industry, a blog offers a valuable opportunity to increase trust and confidence in your products. Five ways a blog can help you build a trusting relationship with pet parentsEstablish your expertise - Sharing in-depth knowledge as it applies to your pet food will demonstrate your expertise and establish credibility.Engage pet parents and answer their questions - Who do you want them to hear it from?  You or a fear monger?  A blog allows you to answer questions in the form of a post or in blog comments.  It also gives people something to share on social media so the correct information is distributed, as opposed to assumptions or nasty rumors.Demonstrate transparency - Share all of your ups & downs, quality control details, recalls, formula changes, etc.  Most importantly, be completely honest.  Whatever amount of damage honesty may do, being caught in a lie will do much worse.Validate your claims - Blog posts provide an opportunity to write about the specific benefits of your pet food, which allows you to validate each claim.  For example, if you include Kelp in your formula you can write about the benefits and include a list of references/sources at the end of the post.  If a scientific journal publishes the results of a study on kelp for dogs, you can write a blog post about the results.Friendships - Studies show familiarity brings to mind feelings of friendship and trust.  With blogging and other social communication, you become the digital version of a familiar face.  Engaging readers further solidifies the friendly relationship.  A trusting friendship increases pet food sales directly, while also creating brand advocates. A commitment to the constant creation of social content has become a necessity in this age of digital communication.  This is especially true of the pet food industry.  If you don't have staff dedicated to leveraging social content, it's time you hired someone.  Your social marketer doesn't have to be on-site, which allows you to search the Internet for someone with the skills, talent, industry knowledge, and professional decorum this industry requires.  It's a job for which demonstrated ability is more important than a university degree. There are few sectors that need to build trust and confidence more than the pet food industry.  Utilizing every online tool at your disposal for open communication, is guaranteed to give you a competitive edge through the building of solid consumer relationships. -------------------------------------Melody McKinnon All Natural Pet Care Blog Facebook Twitter Google+ LinkedIn PinterestSee More

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